It was an unhurried Sunday afternoon, when my friend and I set out on our monthly trip to the city for some little purchases. The house had settled down for an afternoon siesta, and we thought we would wrap up the work and be back in an hour or so. And it so happened that when we came back from our short market tour, it was already late evening! We never realised when our quick trip had turned into a window shopping odyssey! That is how Time cheats us, and we cheat Time. A shopping trip, I thought, was the equivalent of a time machine for women with time on their hands and enthusiasm in their feet!
Which brings me to the Art and Design on display in the shop windows. Retail design is one of the most happening design fields in the consumer oriented world today. Buying and selling stuff has become a sort of recreational activity today, as against the necessity that it was earlier. Shops compete with each other to catch the buyer's attention, and most of them display their wares in very well designed display windows.
Art and Design
One of the most important design aspect here is 'Focus' The arrangement of objects in the Shop window is such that the product on display becomes the focus of the whole composition. Focus can be achieved in visual design by using different tools.
At times, the principle of 'Contrast' is used to draw attention to the product.
Credits and Source of Information:
http://www.mymodernmet.com/profiles/blogs/the-art-of-window-displays 15, http://thewindowdisplay.wordpress.com/2012/11/01/window-shopping-by-julia-chesky/