The I am Nikon
campaign was developed at Jung von Matt/Spree, Berlin, by
creative director/art director Christian Kroll, creative director/copywriter
Peter Gocht, art director Javier Suarez Argueta, copywriter Bjorn Ingenleuf,
creative director digital Fabien Sax, managing director/creative Wolfgang
Schneider, managing director Andreas Freitag, planning director Julia Peuckert management supervisor Ilan Schafer, senior account manager Sirkka Koster,
junior account manager Jutta Caballero, social media manager Barbara Scholtysik,
senior account manager Nikolina Micic, head of design Mareike Geisker, producer
Matthias van de Sand.
Julia Peuckert,
planning director at Jung von Matt, says, “We feel that this campaign really gets to the
core of how photography is used today: in a playful, social and self-expressing
way. By using real people in real situations we hope our audience will
recognise itself and will feel inspired by Nikon.”
Filming was shot
by director Ralf Schmerberg via Trigger Happy Productions, Berlin, with
director of photography Daniel Gottschalk.
The print
advertising campaign was shot by Sven Jacobsen on location in
South Africa using Nikon D3X camera, with NIKKOR 35mm, 85mm and 28-70mm zoom
lenses.
Music is “Welcome Home, Son”, by Radical Face. Sound was designed and mixed at Audioforce, Berlin.
