Thought behind the thought:
I keep getting these annoying messages on the phone from a company that claims to design clothes for the vertically challenged or horizontally endowed people like me. I don't know if the aim is to patronise or insult but when someone tells me to my face that last two precious days remain for me to buy my extra extra large outfit that will turn me into diva, I don't know if I should be excited or irritated . Well, advertisers are dream sellers and then who in their right minds would not want an image that makes an impact and they feel better about themselves. So if it's dreams you want to sell why sell in small sizes make it XXXL and that too with an obvious discount and bargain offer. The claims are to be discounted and empty wallet is what you did not bargain for.
About the art:
The words extra large, instantly bring billboards to my mind. Huge canvases mean equally huge challenges for a designer, to grab someone’s attention in an instant. Bold impactful and ingenious, billboards have taken a lot of flak over the years and have been even called ‘visual pollutants’ as they completely crowd and gorge the urban skyline. Billboard design entails, capturing attention in an instant, making a strong statement and increasing sales. The first two get a window of only two to three seconds to work on the audience while the third is a more long term process. Some billboards are extremely creative ideas that leave us completely intrigued.
This billboard stuck on the ground floor of a pet emporium called Jakpetz in Jakarta is a unique concept with it's horizontal placement and birds eye view focus. The billboard when viewed from the upper floors the store is interactive as the people walking over the dog in the lobby area appear like fleas on the dog !
Again in the billboard above the the use of site and props available on site is the factor of intrigue. The humor introduced and the sensitivity towards the topic is handled deftly. A sure shot second look is guaranteed as the whole concept really makes you involved and curious. People can be seen stopping on the road and wanting to take a closer look.
This one is an example of larger than life. The useage of exaggeration as a form of creative concept can clearly be in seen in this advertisement. The message is loud and clear and there is no need for any tag lines in a visual that is this impactful.
This billboard for a natural hair color, makes a delightful use of colors in nature. Again the placement is such that at different times of the day the wonderful hues of the sky render the models hair in different shades, through the cut out in the billboard. This continues till night falls and the hair is jet black. A simple and clever advertisement.
The Economist, what can one say? Anyone coming in close proximity of this business magazine is sure to be 'enlightened'. The billboard does exactly that. As the pedestrians on the walkway comes under the bulb , motion sensors light up the bulb and the visual created says it all !
A camera advertisement that gives you a taste of what celebrities feel under the deluge of paparazzi. An innocent passerby walking from a Seoul subway station to the mall does not notice he is on the red carpet till the light box billboard comes to life with the flashes going off as if the person were a celebrity. The carpet leads the person to the mall, to the store where he will end up buying the Nikon D700.
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