recipe for great food

Creating Food is definitely an art! And to go by Heston Blumenthal's philosophy, it is a multi - sensory experience. 

"Of course I want to create food that is delicious, but this depends on so much more than simply what's going on in the mouth-context, history, nostalgia, emotion, memory and the interplay of sight, smell, sound and taste all play an important part in our appreciation and enjoyment of food." Says Heston, a self taught chef, who has taken a very unconventional route to the top. (he is a celebrity chef and owner of several restaurants).

He believes in innovation, rule breaking and experimentation, believes in the science of food (to cite his method of cooking with the help of liquid nitrogen) Heston, who got drawn to cooking after a extraordinary food experience at 16, worked hard to realise his food dream. His natural curiosity led him to experiment on how the brain 'perceives' food and how the same food is experienced differently in different situations!

source: http://www.thefatduck.co.uk/Heston-Blumenthal/Biography/
http://www.thefatduck.co.uk/Heston-Blumenthal/Cooking-Statement/